RS South Africa ,a trading brand of RS Group plc (LSE: RS1), a global provider of product and service solutions for industrial customers, has signed up a new reseller in Kenya as a cornerstone of its reseller strategy across Africa.
“As the largest economy in East Africa, Kenya serves as our gateway for market expansion,” comments Prosper Shoniwa, Exports Business Development and Operational Manager, RS South Africa. Such collaboration transcends mere revenue growth. “It is about solidifying our brand presence and fostering lasting connections within the region.”
“The decision to partner with RS stems from our commitment to align ourselves with world-leading products and brands. RS represents excellence and innovation in the industry, making it the perfect fit for our strategic objectives. By joining forces with RS, we aim to offer our customers access to top-notch solutions that meet their evolving needs,” comments Sukhvinder Sagoo, Director, Hydromatics
Hydromatics will serve as a key reseller tasked with marketing and selling the full range of RS products in the marketplace. They have a long-standing presence in the Kenyan market, providing them with valuable insight into market dynamics and customer needs. This knowledge enables them to maintain optimal stock levels to reduce lead times and minimise downtime for corporate clients in terms of spare parts and components. Customers also stand to benefit from access to a technically proficient RS partner in Hydromatics, which is equipped to address their challenges effectively.
RS’s focus on Maintenance, Repair and Operations (MRO) procurement streamlines purchasing processes, potentially saving corporates up to 35% in expenditure. Moreover, customers can expect top-notch service, thanks to RS’s commitment to deliver goods within four to six days. In addition, its in-country resellers are highly qualified professionals dedicated to understanding and addressing client needs comprehensively, ensuring a seamless experience.
“Our strategy is clearly focused on corporate customers, key accounts and appointment of resellers in our focus countries. Adding to this is the critical discussion around MRO, which is our unique value proposition. We believe that this clear route to market strategy and our value proposition will drive our growth in Sub-Saharan Africa,” concludes Shoniwa.
RS South Africa Partners with a Kenyan Reseller as a Cornerstone of Its African Strategy
